Business Networking…What’s the Point?

Business Networking…What’s the Point?

So you’ve decided to bring your ideas to life, you’ve started a business and taken that first step in to a whole new world, so now what…business networking?

What is all this talk about business networking and what use is it to you. You’ve been researching a few events online, none of them seem to make much sense. Plus you have this niggling voice in the back of your head: “What exactly is the point?” “What am I going to get out of it?” “I could be doing something way more productive than chatting to a load of random people”
Well here’s where you might be wrong!

We’ve had a chat with a few successful young entrepreneurs from across Kent and how they have used business networking as a tool on their road to business success:

 Alex Auger – Think Press

I started my business THINK Press from the kitchen at home by myself, I had little to no idea about what networking entailed. Being only 23 my knowledge and access to the right contacts was extremely limited. With no friends or family working in the industry I was starting up in, taking the first steps towards getting the business going was quite daunting.

THINK Press - Cold Pressed JuiceI decided to look locally for some support in starting up, and came across the Kent Foundation ‘A Blast!’ business networking event. It looked like the perfect first step so I signed up. I remember the evening before the event suddenly having that sinking feeling. I had absolutely no idea what ‘networking’ events were like. I quickly printed some business cards onto some card I found at home (cut out by hand!) which made me feel a little more professional, and spent a bit of time Googling. Alas, this wasn’t overly helpful so the next morning I found myself standing outside the event feeling unbelievably nervous about what I was even going to say to people.

These nerves were completely unnecessary as the structure and atmosphere of the event was fantastic. I quickly found I had things in common with lots of the young entrepreneurs that I met. The more experienced business people were also more than willing to give me advice and point me in the direction. I met Paul and Liam who subsequently matched me with my business mentor Matt who has been instrumental to the development of the business, and made lots of other contacts who I have kept in touch with since. This also gave me the confidence to start networking, which was crucial to the start-up phase of the business.

Oliver Trailor, Runway Training

The age old adage of “it’s not what you know but who you know” is of key importance to all businesses and networking gives organisations opportunities to expand their connections, raise brand awareness and generate referrals; all leading to increased opportunities.

Runway Training and ApprenticeshipsAt Runway Training we enjoy business networking at traditional Breakfast events, B2B Exhibitions and after-hours clubs. In addition to this, other events can provide an opportunity to network, show off your products or services and expand knowledge on sector developments. Presence on social media can also help create new connections as well as provide an opportunity for offering advice and your professional opinion on matters, all helping to raise your company profile.

Runway Training utilise networking as an opportunity to reinforce the positives of apprenticeship recruitment and staff development. With many organisations expanding in both business and team members, Runway Training are keen to spread the message about this cost effective way of growing all areas of business.

Amy McManus, AM Marketing

AM Marketing KentBusiness networking is a great tool for any business, but particularly for startups. Budget is often an issue for a new business and networking is a very effective (and inexpensive) type of marketing that gets your brand out there. When I started AM Marketing two years ago, I went to every networking event in the area, and still do! It’s a fantastic way to meet other local business owners and introduce yourself, but most importantly LISTEN. There are so many different people and industries who have a wealth of experience and knowledge to learn from. They can give you a real insight into your own business and potential avenues or products you hadn’t considered.
The beauty of business networking is that it can happen at any point; it’s not always set to a specific time and place. If you talk to someone at a bus stop about your business? That’s networking. When you get into a conversation about your products at a dinner party? That’s networking. Always take business cards out with you; you never know who you’re going to meet!

Towers Design – Star Business of the Month – September 2015

Towers DesignBen Towers and Towers Design: What’s the Story?

I recently had my 17th Birthday and life is good.  It’s good because I’ve recently finished secondary school and received my GCSE results which I was really pleased with.  It’s also Kent Excellence in Business Awards KEiBAgood because I now get to spend all my time working on my two businesses, Towers Design and Social Marley, rather than juggling them with school work as I have been doing for the past 5 years!  Don’t get me wrong, I loved school but now I can focus 100% on what I’m truly passionate about – business.

I always enjoyed using computers and when I was 11 a family friend asked if I could build her a simple website.  So I learnt the basics of web design, mainly by watching YouTube videos, and did the job for the princely sum of £50.  I realised that I could do this over and over again, so I joined a freelancing website called People Per Hour.  Within a year, I had already secured 25 customers and so decided it was time to set up a business – Towers Design.

Social Marley - Social Media ManagementTowers Design continues to grow and I now have a great team of 15 people working for the business and hundreds of business clients on the books.  We have expanded our range of services to a full serviced digital agency offering design, printing, website development and hosting.  For the past year I have spent a lot of time on my latest venture, Social Marley, a new platform for businesses to manage their social media accounts.  We are currently seeking investment and looking to launch in 2016.

I am breaking down the barriers facing young entrepreneurs…

Ben Towers - Towers Design Social MarleyAlthough I enjoyed creating the websites for my clients, I found my young age created problems for the business.  For example accepting payments online was difficult, because you have to be 18 to have a merchant account. To get around this, I had to make an online merchant account in my dad’s name, even though he had nothing to do with the company.

Also because of my age, I was unable to get a business bank account which meant we couldn’t accept cheques.  Then one day when my bank found out that I was using a child account for business they froze the account.  I had to ask the Federation of Small Businesses to get involved and fortunately it was resolved.

Another issue with being a young business owner is credibility.  Some people just don’t believe that you can do a great job and deliver the goods.  Fortunately I met plenty of people who did believe in me enough to give me that chance and prove myself.

Last year I was really honoured to be awarded the ‘NatWest Young Entrepreneur Of The Year – Special Merit’ at the Great British Entrepreneur Awards 2014 and to be a finalist in the prestigious Startup Awards 2014.  This year I was awarded ‘Young Entrepreneur Of The Year In Kent 2015’ at the Kent Invicta Awards and was a Finalist at the Kent Excellence in Business Awards.

I’m now an ambassador for several organisations, including The Federation of Small Businesses, Young Start-Up Talent, The National Enterprise Challenge and Young Entrepreneur Networking Association.  Together we will hopefully tackle the unnecessary barriers and obstacles young business owners face.  I also talk at various business and youth events all around the world.  I’m happy to share my experiences and if it helps to inspire other teenagers to start their own businesses then that’s good too!

Business Tip

“Start now, do not wait for your business to start itself or for you to leave school. You will learn loads from running your own company so make sure that you actually take the leap and give it a go.”