Identify What Your Customers Want!
Client: Laura Cloke
Business: Ell & Cee
Description: Hand made and bespoke Lingerie
Telephone: 07980 546245
Website: www.ellandcee.co.uk
Laura reached a point where her business needed to expand. She wanted to invest in new marketing and PR to help generate larger orders.
"The Kent Foundation helped my cash flow, enabling me to commit additional money on new ranges and samples, and also invest in a professional PR campaign," commented Laura. "Without Kent Foundation's support I would not have been able to develop any further."
Business Tip
I regularly attend the Harrogate Show and a lot of fashion students from across the Country are encouraged to visit to get ideas and find out from exhibitors about how to start a business. Through my old college I also have students for work placements. The fashion business is very competitive...
So to any fashion students wishing to set up their own label I would advise, take plenty of time to research and identify what your customers want!
Laura Cloke
