Elle’s Cupcakery – Star Business of the Month – April 2014

Elle_s_Cupcakery_Logo

Hey I’m Elle and I run an allergy specific cake company based in Tonbridge.

My main inspirations for Elle’s Cupcakery came from a 7 year old boy I was a nanny to whilst living in Australia. He had NEVER had a Birthday Cake as he was allergic to Dairy, Gluten and Sugar. I did not see this as a barrier, but as an opportunity, and so I made it my goal to make a cake that he could enjoy. The look on his face made it all worth while – this is what inspired me to start my allergy specific cake company!

TWSA20120722A_005_C cakes1So upon my return to the UK with my business ideas fresh in mind I decided I had to do something about. I felt there was a real need for for my service, there must be others out there that have never enjoyed cake. Just imagine a 70 year old who has never had the pleasure of a birthday cake – TRAGIC!

My first step was to learn more about business start up so I joined The Prince’s Trust Enterprise Programme and successfully completed the course. In addition to this I also invested in a City and Guilds qualification.

Since launching Elle’s Cupcakery I have learnt that starting a business is not as scary as I thought. I am a huge fan of organisations such as Kent Foundation for Young entrepreneurs that offer young people business support to increase their chances of success. I am also a Young Ambassador at the Prince’s Trust and actively promote this kind of work by speaking at events and being part of a community of young people who show we can.

I love baking, enjoy listening to my customers needs and creating something to really make them feel special. I believe that every occasion is different, so therefore every cake is different. Ranging from weddings, childrens parties, receptions and special anniversaries, my motto (which most of you will probably share) is that:

Cake is always welcome…

IMG_34281

  Get In Touch:

 Website                        Facebook                            Twitter

Two New Businesses in Sandwich

Sandwich Enterprise initiative Final 043
Vicky a young business owner with Paul Barron Director of Kent Foundation, plus Marcie Boyer Business Mentor

We have spent the last few weeks working with students from Sandwich Technology School to help them understand business. As a direct response to the workshops we are pleased to announce that two new businesses will be launched in the local area.

Paul Barron, Director of Kent Foundation was only too pleased with the results of the programme and the efforts of the students from the school to make it happen. He had this to say about it:

“Partnership with the school commenced when I was invited by the Head Boy, Simon Malhomme, to work with the school. Simon was keen to manage a programme with us and it seemed logical to target students who were keen and entrepreneurial. We soon attracted another volunteer to work alongside Simon. Marcie Boyer a recently trained Kent Foundation Business Mentor and employee at Pfizer who will her offering ongoing support to one of the fledgling businesses to increase their chances of success. I really didn’t expect such a fantastic impact… we only worked with a dozen students and now three of them are launching two businesses”

Sandwich Enterprise Initiative Final
Students from Sandwich Technology School: Shannon, Michael and Amelia

Students attended four 1-hour workshops covering entrepreneurialism, networking, communication, business planning and presentation skills. Students joined the group because they were keen to take control of their own lives and learn the basics about business which is becoming increasingly popular as a career choice.

The Final event was held at The Bell Hotel Sandwich, and only took place thanks to support from the Samuel Butler Foundation and Revd Canon Mark Roberts, Vicar of St Clements, Sandwich who was only too happy to support the funding application.

The programme was also supported by Steve Laslett representing the Sandwich Town Chamber of Commerce, Leyland Ridings KCC Member for Sandwich and Kimberley Anderson from Discovery Park who are all avid supporters of encouraging young business.

Beth and Joanne are looking to start up J & E Furnishings an extremely resourceful business utilising pre-loved fabrics and recycling them into bespoke furnishings such as cushions. This summer after their exams the two students are planning to attend numerous craft fairs. They have expressed that this will provide them with a real insight in to what their customers want and enable them to tailor their products to suit.

Vicky who already runs a dog training business in the area has ambitious plans to set up an animal rescue service. Vicky has a real passion for animals which is reflected in the business idea. She has already completed extensive market research, providing her with a real vision of where the business will be in the future.

Both start-up businesses will receive ongoing monthly support from a fully trained Kent Foundation Business Mentor to ensure they have every possible chance of success.

“Sandwich is a great community to work in, we garnered support from all quarters and the programme was a huge success. If we can gather the same support again we would be more than happy to run another programme next year.”

For more photos head over to our Facebook Page: https://www.facebook.com/media/set/?set=a.10151996549221466.1073741836.322031111465&type=1&l=f179f25cfd

Beth and Joanne with products from their business start up J&E Furnishings
Beth and Joanne with products from their business start up J&E Furnishings

Happy 10th Birthday to KAYE

On Wednesday 12th March we joined the Kent Association of Young Entrepreneurs at their 10th birthday party and celebrated in true style with a bit of speed networking at Fruitworks Coworking space in Canterbury. It is a junior branch of the IoD and primarily offers a support network to young professionals and entrepreneurs.

First up Guest Speakers…

Paul Andrews a local Kent business celebrity kicked the evening off by telling us about his journey in business as CEO of jobsinkent.com and as a keen investor in local business. He referred to the  County of Kent currently being home to over 50,000 small businesses and with figures like that you really can see why it is the lifeblood of the County. With young people realising that starting a business is a career option it is important to give them every chance of success with the appropriate business support.

Young entrepreneur Ben Bartlett of Bush Grub was up next. An extremely quirky business that sells edible insects and promotes them as a sustainable food source for the future. Ben captured the audience well, although he did have a helping hand in the form of ‘Keith the Chameleon’ see below.  Bush Grub has been fortunate enough to secure a branding licence with ITV to use the ‘I’m a Celebrity Get Me Out Of Here’ brand on their products. We were proud to recently feature Bush Grub as a Star Business on our blog and you can catch the full story here… 

Keith the Chameleon

DSC_0281

 

 

 

 

 

Let The Speed Networking Commence…

For those of you who do not know what speed networking is, it goes a little like this…

      1. First you need two rows of people seated opposite each other
      2. Set a time limit
      3. Start the timer
      4. Tell the other person as much as you can about your business
      5. Get them to tell you as much as they can about their business
      6. Swap business cards
      7. Time’s up – swap seats and start it over again with a new person
      8. Networking ends once you have spoken to every person
      9. Remember to follow up on any potential leads

It is an awesome way to get to speak to everyone in the room without having to gatecrash other people’s conversations, which can sometimes seem like the case at the more traditional networking event. It’s a great way to start a conversation and find out if there are any potential business leads in the room. The joy of it, is that it allows you to pinpoint a lead and extend the conversation further. All in all, it is a great way to boost business contacts and for any first timers it’s a great platform to be introduced to more traditional networking.

Speed Networking Kent

Happy 10th Birthday KAYE