Abbott Media – Ben Abbott
Hey – my name is Ben Abbott and I run a creative marketing agency called Abbott Media (I know… original right?) we specialise in helping businesses to increase their revenue through innovative marketing strategies and consistent social media content. To put it simply, we help you make more money.
My business started when I was in my last job, I started getting the itch to do my own thing and within a month I had a business plan put together and I was raring to go! I decided to hand in my notice December 2017 and I launched Maximum Media (now Abbott Media) back in January 2018, after noticing a large gap in the marketing industry for the use of podcasting and marketing techniques that focus on return on investment rather than likes. But aside from that, I’m really passionate about marketing and I love what I do. It’s what keeps me going in the tougher times!
What’s been my biggest success/proudest moment to date? Making it to 2 years trading, this is when sadly most start-up businesses have failed, and I can see why! I should celebrate this stuff more really, but even with the struggles you get. 2 years is a win!
My biggest challenge has been CASHFLOW! I’m sure every young business has the same problem, it’s something that you have to look after. I’ve learned to manage it by implementing a better process but it takes time.
My plans for the future? To grow the business and work with larger companies, but also to help the small business community too. I’m really excited about a new Marketing Mentorship for small businesses that we will be launching shortly, it provides support and training consistently, on a monthly basis without the cost of actually employing an agency for your business.
My top tips for other young business owners
Whenever you are having a moment that feels like you want to give up, remember why it was you started in the first place to refocus you and don’t be afraid to ask for help. It can seem daunting and even embarrassing sometimes, but it’s key to growing as a business owner.
Oh, and before I forget (again) celebrate every win. Running a new business is hard at any age and sometimes we get so focused on where we want to be we forget to celebrate the wins along the way! I have only just started to do this, it will make you put the losses into perspective and keep you pushing for success!
Find out more about Ben’s business by having a look at his website.