Support Local – Hope Marshall
I started Support Local two and a half years ago when my son was six months old. I worked in the legal department of a finance company before having my first child. After he was born, I realised how wonderful life could be and I wasn’t prepared to settle for anything else or go back to a job I didn’t love. I really wanted to give small businesses a platform and I couldn’t see that anyone else was doing this at a price they could afford.
Support Local is all about connecting small businesses with an engaged audience who want to shop small and locally to them. Support local consists of two elements, pop up shopping experiences where the public can buy products or services from stall holders and Support Local Magazine which is a lifestyle magazine aimed at making advertising affordable for small businesses and encouraging the public to shop local.
Support Local magazine has a readership of ten thousand people across Kent and East Sussex and is stocked in independent cafes, shops, restaurants, dental surgeries etc. Advertising should be an affordable option for all businesses no matter their size, which is why our prices for print start at just £60. Our readers are passionate about buying independent and are enthusiastic about the Support Local Brand. This year I got into the finals for two awards, next year I want to win! I am also working towards an ABC accreditation for a regional magazine.
Larger firms are now starting to advertise with me which is amazing. They can afford to advertise anywhere so the fact that they choose me means a lot. I work with Knight Frank Estate Agents, Trinity Theatre, the Assembly Halls in Tunbridge Wells, the University of Kent (where I went to uni!) and my secondary school have also now started advertising as well.
I’ve built my business without any childcare. I don’t have a standard 9-5 day and for the last two and a half years I’ve been working a minimum of 40 hours a week from 4pm-midnight. Cramming a full time job into the evenings and then waking up at 5am and being a parent all day isn’t easy and has definitely been my biggest challenge. I’m really lucky to have found a mentor who I really click with, who makes mentoring fun and holds me accountable to my goals.
My advice for other young people in business is to keep going. I think if you want something enough you’ll achieve it. You’ve just got to be prepared to put a lot of work in to reap the rewards. Also don’t beat yourself up over failure. I read a fantastic book whilst at Uni about one of the dragons from dragons den and he lost everything about three times and was living out of his car before he finally made a go of things. I’ve been on the edge of going under and not giving up, reassessing, and doing whatever it takes to keep going saved my business.