Business of the Month

Optimum Performance – Jamie Bird

The Kent Foundation has got to know Jamie really well over the last year, and I am sure many of you will of met him at our Kent Foundation events, and a few networking groups too. To see his business journey first hand has been a privilege, and what he has achieved with the business has demonstrated to us how much it means to him, and ultimately providing a great service for his clients.

I’m Jamie, a sports performance and injury specialist personal trainer and my business is Optimum Performance. I work with athletes of all abilities who are aspiring to get to the next level.

Optimum Performance is still very much a new business. I say new because for the past two years we have been trading as ‘Bird Fitness’, a personal training company. To keep it short, most of our client base had goals surrounding either recovery from an injury or improving their performance in sports. So, the rebrand came about naturally and here we are today.

Optimum Performance is more than just personal training. In all cases we try to work with other experts to create a complete training programme that’s going to, firstly, excel our client forward and, secondly, complement any additional training that coaches, physios or massage therapists bring to our attention. We have created our OP Model and use this to train our athletes. This is what separates us from our competitors, a training model designed specifically for athletes.

On a personal level, there is nothing better than seeing someone succeed and knowing that you were a part of their journey, a part of a team that have helped them move forward. Our most recent success story is a competitive golf player Mark. He had great success in the US Pro-am Pebble Beach tour, coming 2nd in both his individual and team event. Check out his testimonial on our website.

I want athletes to have access to the best physical training that they can, to help with injury recovery, as well as keep injury away. Working with athletes there is a commitment level that is already firmly embedded; they want the best and will work very hard to achieve it. Looking to the future I aim for Optimum Performance to be the go-to place for sport performance and injury recovery.

Running the business at the start was quite challenging, as I had lots of ideas. The excitement and reality of being your own boss is very rewarding. If I was asked for some advice I would 100% recommend a mentor as an extra set of eyes that have the best intentions to help you succeed. Someone with the experience to be able to talk things through. I feel the Kent Foundation has greatly helped me gain clarity.

If you’d like to find out a bit more about us, check out our website www.myopfitness.com or socials @myopfitness – we’d love to hear from you and build some connections. 

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