Client: Sian Bostwick
Business: Sian Bostwick Jewellery
Description: Handcrafted Jewellery with intricate detail, contrasting colours and fairytale style.
Sian Bostwick produces jewellery with a feminine style and a hint of wonderland inspired by the Kentish countryside and a suggestion of fairytales. Combining deep blue/rich purple anodised titanium, satin finished silver and delicate hand crafted detail to create everlasting jewellery.
The aim of the jewellery is to create unique pieces that create a lasting impact and will be loved forever. To achieve this delicate details, deep contrasting colours and fairytale styles are incorporated in to all the pieces produced. The inspiration for these pieces comes from her love of the Kent countryside along with a passion for books, stories and the illustrations that accompany them.
What gave you the idea for the business?
Once I had graduated and had completed various work experience placements I found it extremely difficult and in the end impossible to get a full time job that met my needs, the jobs were not there. The jobs that were available and I had an interest in asked for a lot of qualifications, some of which I did not have. Throughout this process of applying for jobs and attending interviews I did receive positive feedback on my porfolio which gave me some hope. The jobs were not there for me and I can’t sit around doing nothing. So one day I decided to do it my self. I gathered my savings, bought some tools and a workbench and began creating. I applied for every exhibition, sent out press releases and entered design and jewellery competitions to build the awareness of the brand. This meant in my first year I was a finalist for young accessory designer of the year, short listed for a Medway Design Award and selected to exhibit at IJL (International Jeweller London) as part of the kickstart stand for up and coming designers. This has led me to attend many exhibitions and gaining permanent stockists thoughout the country leading to coverage through some national and international press.
What are your plans for the future?
I plan to expand my stockists in to more brick and mortar shops/galleries, improving the ecommerce side of my business whilst developing new ranges and collections to strengthen the brand image. I anticipate to do this by attending various shows and exhibitions such as Treasure which is happening during London jewellery week and setting up my pop up shop on the South Bank this September. Although I work from Kent I have managed to gain international press coverage in Japan and Australia. I feel press releases are important to my business and will implement more of them to increase the recognition of Sian Bostwick Jewellery not only in Kent and the U.K but giving me the chance to branch out and reach international stockists.
I have ridiculous amounts of focus and drive. I know what I want and I will work extremely hard to get it. I will grow my businesses in all the areas above to reach my final goal/endpoint. I think this focus can freak people out sometimes but I feel it is the only way to achieve what you want.
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