What is Small Business Saturday UK?
A grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2014 Small Business Saturday UK will take place on Saturday December 6th. Watch the Prezi Presentation below to find out more.
Small businesses around the UK are planning events, promotions and other activities to attract clients and customers to them on December 6th but also as a way of creating a mindset for people to more readily think of doing business with small, local companies. Already more than 30,000 small businesses around the UK have engaged with the campaign on various social media platforms, many of which have downloaded free marketing packs and posters to display on their premises.
A Few Stats…
The research taken after the event in December 2013 also showed that some 43% of shoppers chose to do so specifically because of Small Business Saturday. Those consumers who knew about the day and took to their local high street spent between £1 and £2000 on the day, with tills in independent shops and small businesses ringing in an average of £33 per person which equated to a total of £468 million across the UK as a whole. Indeed 45% of those aware of the day who shopped in a small business on 7 December said they spent more than usual, with nearly one in five (19%) saying they had spent at least 50% more than they would have usually done on a typical Saturday.
Share Your Small Business Saturday Stories on Twitter
We would love to hear from businesses across Kent that are getting involved with Small Business Saturday. Share your stories with us on Twitter (@KentFoundation) and we’ll be sure to give you a ReTweet, don’t forget to use #SmallBizSatUK.