Accounting Workshop Trekking 50km to support Kent’s young people

August 24, 2016

Accounting Workshop based in Ashford to complete 50km trek across the Peak District to raise money for The Kent Foundation, a charity providing free business support for young people in Kent.

The accounting firm have chosen The Kent Foundation as their charity of the year after hearing charity Director, Paul Barron speak at a seminar. He described the importance of investing in future business leaders and the direct impact this has upon the growth of Kent’s economy.

Lisa Brown, Senior Partner of Accounting Workshop said:

“At Accounting Workshop we like to support a specific charity each year. This year we had decided on the event to challenge us but not the charity we would like to support. When my colleague Georgie and I attended a networking event at which Paul from The Kent Foundation was speaking, we immediately looked at each other and realised we had found the perfect charity for us. We like to support new businesses as much as we can and this charity helps young entrepreneurs to achieve their ambitions with mentoring and practical advice.”

Accounting Workshop Ashford — The Accounting Angels Left to Right: Lisa Brown – Senior Partner, Louwrens Vorster – Accounting Assistant and Georgina King – Accounting Assistant

Intrigued by the charity’s free business support on offer to Kent’s young people and being in business themselves meant that they could really relate and see the benefits the charity provides to a young person.

Paul Barron, Director of The Kent Foundation said:

“We are extremely fortunate to be supported by Accounting Workshop who provide accounting solutions for entrepreneurs. I met their Senior Partner, Lisa, at a business event in the spring and there was immediate recognition of the synergy between our two organisations. I’ve been to their offices in Ashford and there is a fabulous buzz. They are a vibrant and determined group of people to work with. I’d like to thank them for their support”

Accounting Workshop aim to raise £1,500 in support of The Kent Foundation. If you would like to donate please use the link below: www.charitychoice.co.uk/fundraiser/accountingangels/my-events

Star Business of the Month

Star Business of the Month – Podplus – June 2015

June 4, 2015

We caught up with Kate Austen joint owner of Podplus with her brother Tom to find out just why they started a business:

What is Podplus?

Podplus is a Sports Shop & Injury Clinic based in Ashford. The business offers a shoe fitting service to all customers so that they can get appropriate advice on what will suit their foot position & activity to prevent injury keeping you comfortable whilst being active.

The business also offers clinics via appointment for Podiatry (lower limb and foot problems), Physiotherapy and Deep Tissue Massage to treat any injuries, or provide maintenance for sports and non sports people of all ages.

Why did you take on the entrepreneurial challenge?

I was 22 when I started Podplus, I felt I had nothing to lose by giving entrepreneurship a go – I needed a job that I enjoyed and was able to create one with this opportunity.

The initial idea wasn’t mine, I took the challenge on which was suggested by my brother Tom. He was practising as a Podiatrist for the NHS and felt there was a lack of advice and products to help people manage very common foot and lower limb problems. He was right! Podplus now provides specialist products and services that were not previously available across Kent and East Sussex. Our customers happily travel to our base in Ashford from a wide reaching radius to take advantage of our services.

What makes you different?

The products we stock are designed for activity and not found on the high street – they are unique and of high quality to ensure they look good and feel great. One of our strongest aspects is the consistency in our customer service. Before selecting a product every member of our team provides advice and guidance to the customer by listening to them and taking their best interests to heart. This ensures the right product is selected to meet the needs of the customer. A couple of our top selling items are:

Brooks Adrenaline Walker – A discrete everyday walking shoe designed to support and cushion your body from the impact of walking.

Vasyli Supportive Insole – One of the best insoles and only sold via health professionals, they can support your feet to help treat common arch & heel pain (Plantar Fasciitis)

Happy 10th Birthday! What continues to drive you after 10 years?

Podplus is now a team, as an owner of the business I have a duty to every member of my team to give my best. The business still fills a void in the market, every customer deserves the best service too! Everyone should have the opportunity to be active and comfortable, we aim to provide this every step of the way.

Thanks to all those who joined us in celebrating and have made the business what it is today – We clinked glasses of Chapel Down bubbles (courtesy of former Institute of Directors Chairman Frazer Thompson) with Ashford Mayor John Link, Peter Davidson former chair of Julie Rose Stadium Trust, Paul Barron from the Kent Foundation who support young business, Joyce & Don Rose plus plenty of staff & customers past present and future for a fun day of celebration. THANK YOU!

What is your top business tip?

“Only recently I added a permanent bookkeeper/finance member to our team – it really helped to focus the ‘business’ needs rather than continuing to keep afloat and being bogged down in the daily needs, decisions can be made with an overarching goal in mind.”

Get in Touch with Podplus:

Podplus Company Website

Podplus Shopping Website

Facebook

Business Advice

5 tips on writing a Press Release for your business startup

June 23, 2014

A clear and concise communications campaign can play a key role in the ultimate success or failure of a business start up, writes Charlie Vavasour, Managing Director of Ashford-based public relations agency Quantum PR.

Business survival is a highly debatable subject in the UK but it is often quoted that eight out of every 10 new start ups cease trading within the first 18 months. It is clear that gaining and then retaining customers is vital for any new business venture.

After all, a business without customers – which equate to income and, hopefully, profit – is not a viable business.

Communications, the means by which a business promotes its products/services to potential customers, should therefore form a key component in any start up’s launch plans and subsequent business promotion activities.

Through a carefully-crafted PR & marketing campaign, start ups can share core messages with target customers thereby generating the sales required to enable the business to prosper.

One of the most effective ways of beginning conversations between company and consumer is through the writing and issuing of press releases to local and trade publications, which can then be quickly reworked into blog and social media posts.

For a start up, the first press release to be considered is likely to be the official launch of the business.

Here are some top tips for how to approach this press release:

1 – Unique Selling Point

The press release should focus on the USP of the business – how the working processes or products/services differ from existing providers and, most importantly, what this means to consumers.

2 – Pyramid

The information contained in a press release should be ordered so that it fits into a pyramid; with the most important piece of information – the ‘news’ – at the top. The intro should be kept to around 30 words maximum and should grab the reader’s attention. This should be followed by further relevant information (see below) and also include company details, quotations, web links and contact details.

3 – WWWWWH

Every press release must contain answers to the following questions; Who, What, When, Where, Why and How. These answers will help substantiate the news and USP contained in the intro. Keeping WWWWWH in mind will make sure the release is comprehensive while also simple and straight to the point.

4 – “Quotes”

A good quotation can add extra depth and interest to a press release. It provides businesses with an opportunity to offer a greater insight into the relevance of the release to consumers; how the news will affect them. An independent third party quotation, perhaps from a customer, will also add authenticity to your release and ensure it is seen as more than a self-promotional piece of advertorial.

5 – Call to action

Make sure to include a direct call to action so that you can fully capitalise on the coverage gained. This could include a telephone number, website link, social media links and office location. This call to action is usually the last line of the press release.

For more information on how to build and deliver a tailored communications programme to meet the needs of your company, visit www.quantumpr.co.uk

Tag: Ashford