Business Advice

5 tips on writing a Press Release for your business startup

by digitalbeans

A clear and concise communications campaign can play a key role in the ultimate success or failure of a business start up, writes Charlie Vavasour, Managing Director of Ashford-based public relations agency Quantum PR.

Business survival is a highly debatable subject in the UK but it is often quoted that eight out of every 10 new start ups cease trading within the first 18 months. It is clear that gaining and then retaining customers is vital for any new business venture.

After all, a business without customers – which equate to income and, hopefully, profit – is not a viable business.

Communications, the means by which a business promotes its products/services to potential customers, should therefore form a key component in any start up’s launch plans and subsequent business promotion activities.

Through a carefully-crafted PR & marketing campaign, start ups can share core messages with target customers thereby generating the sales required to enable the business to prosper.

One of the most effective ways of beginning conversations between company and consumer is through the writing and issuing of press releases to local and trade publications, which can then be quickly reworked into blog and social media posts.

For a start up, the first press release to be considered is likely to be the official launch of the business.

Here are some top tips for how to approach this press release:

1 – Unique Selling Point

The press release should focus on the USP of the business – how the working processes or products/services differ from existing providers and, most importantly, what this means to consumers.

2 – Pyramid

The information contained in a press release should be ordered so that it fits into a pyramid; with the most important piece of information – the ‘news’ – at the top. The intro should be kept to around 30 words maximum and should grab the reader’s attention. This should be followed by further relevant information (see below) and also include company details, quotations, web links and contact details.

3 – WWWWWH

Every press release must contain answers to the following questions; Who, What, When, Where, Why and How. These answers will help substantiate the news and USP contained in the intro. Keeping WWWWWH in mind will make sure the release is comprehensive while also simple and straight to the point.

4 – “Quotes”

A good quotation can add extra depth and interest to a press release. It provides businesses with an opportunity to offer a greater insight into the relevance of the release to consumers; how the news will affect them. An independent third party quotation, perhaps from a customer, will also add authenticity to your release and ensure it is seen as more than a self-promotional piece of advertorial.

5 – Call to action

Make sure to include a direct call to action so that you can fully capitalise on the coverage gained. This could include a telephone number, website link, social media links and office location. This call to action is usually the last line of the press release.

For more information on how to build and deliver a tailored communications programme to meet the needs of your company, visit www.quantumpr.co.uk 

Kent Foundation News

A Blast! creates a real buzz about business start-up in Kent

by digitalbeans

On Tuesday 10th June Kent Foundation for Young Entrepreneurs in partnership with The Enterprise Foundation hosted a whole day of business support activities in Maidstone under the working title ‘A Blast!’.

Wilkins Kennedy

The sequence of events kicked off with the Maidstone Business Breakfast, followed by two business start-up workshops all topped off with a large business networking evening to celebrate business in Kent.

The Breakfast was kicked off by guest speaker Paul Nixon, Wilkins Kennedy who told the audience:

“The most enjoyable clients I work with have to be business start-ups. I get a lot of satisfaction from seeing a seemingly small idea transformed in to something much bigger. Being a part of that process on the way is highly rewarding.”

More than 30 people who were looking at creating their own employment through starting a business attended workshops. A range of people attended from the unemployed right through to students from Mid Kent College who were considering their career options after their studies.

Amy McManus AM Marketing

To conclude the day young entrepreneurs, business start ups, established businesses and professionals from all across Kent joined a celebration of business at A Blast! The room was a real hive of activity with 10 young entrepreneurs exhibiting and three of them being interviewed on stage. Gemma Blacker – This Art of Mine kindly took charge of the stage to interview Amy McManus (below) and Lucy Hall of Kent Social Media.

Young entrepreneur, Amy McManus of AM Marketing expressed her gratitude on Facebook saying:

“What a great evening with some fantastic Kent businesses exhibiting! A fabulous event with the gang from Kent Foundation for Young Entrepreneurs. Some great businesses and people showing off their products and services!”

Philip Gearing of Foster Gearing the guest speaker for the evening spoke about his journey in business and how the support from Kent Foundation for Young Entrepreneurs back in 1990 spurred him on to never give up.

Philip Gearing Guest Speaker “It all started off at a small market one day where my business partner and I had sold next to nothing. But we learnt something special that day; never to be beaten. To always get back up again, never say no, try again and you will succeed”

Philip who is the man behind the WW1 memorial arch being opened by Prince Harry in Folkestone on 4thAugust this year went on to say:

 “Don’t be scared. I don’t think anyone is ever completely ready, so the moment to do it is now. If you don’t ask you don’t get. I remember calling up my first potential large client with a proposal to rebrand their business and what did they say – YES” 

None of these events would have been possible without the funding and support from Community First, Golding Homes, Wilkins Kennedy, Let’s Do Business Group, Maidstone Borough Council and Kent County Council.

 A picture says a thousand words…Click here to watch the event unfold in pictures thanks to Photographer Tom Phillips. 

Check out the young entrepreneurs that exhibited:

All of our services are provided free of charge to Kent’s young entrepreneurs, so if you would like to support our work please donate through Charity Choice.

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Post by Kent Foundation for young entrepreneurs.
Kent Foundation News

Wealden Business Group Raises £5000 for Kent Foundation for Young Entrepreneurs

by digitalbeans

Wealden Business Group (WBG), a Tenterden-based business networking organisation chose us as their charity of the year and presented a cheque for a fantastic £5000.

WBG has been busy raising money throughout the year with a series of events, including a black tie dinner in February which was attended by Liam Behn, Marketing and Communication Coordinator at Kent Foundation.

Donate to Kent Foundation for Young Entrepreneurs
Picture shows (from left) Paul Barron, Director of Kent Foundation, Anne Webster, Charity Dinner Committee Member and WBG’s immediate past chairman David Meredith.

“It was obvious that a lot of time, effort and enthusiasm had gone in to the planning and preparation of the evening and this was reflected in the guests that attended. I was joined by two young entrepreneurs who played a vital role in reflecting the work of Kent Foundation. Daniel Warren, young entrepreneur and owner of Mint Fresh Services delivered his business story to the audience and it really hit home to the guests just how vital business support can be to business success. Many of the guests congratulated him and were asking for his business cards”

Paul Barron, Director of Kent Foundation was presented the cheque at one of the weekly networking events held every Wednesday at the Little Silver Country Hotel in and told members of WBG:

“Myself and the rest of the team at the Foundation are extremely grateful for this generous donation from Wealden Business Group. There is a lot of synergy between the Foundation and WBG in the belief that networking is a crucial marketing tool in business, sometimes it’s not what you know but who you know. The contribution will help us to nurture the development of young people starting their own businesses, who are increasingly important to the future economy of Kent.”

1493291_662175307158740_880489715_oAs a business support charity all of our services are offered free of charge to young people under the age of 30 living in Kent. We believe in delivering a personal service and that every individual and business is different. We meet with every aspiring young entrepreneur on a one to one basis to deliver one to one information, advice and guidance. Ongoing support is provided provided by our trained Volunteer Business Mentors who are all business owners, experts and professionals from across Kent.

Donations such as this are vital in helping us to sustain the delivery of free business support to Kent’s young people and ensuring their best chance of business success. If you are passionate about business and would like to raise funds we have some fantastic Sponsorship packages on offer, or alternatively donating is easy via our Charity Choice Page.

Success Stories

Elle’s Cupcakery – Star Business of the Month – April 2014

by digitalbeans

Elle_s_Cupcakery_Logo

Hey I’m Elle and I run an allergy specific cake company based in Tonbridge.

My main inspirations for Elle’s Cupcakery came from a 7 year old boy I was a nanny to whilst living in Australia. He had NEVER had a Birthday Cake as he was allergic to Dairy, Gluten and Sugar. I did not see this as a barrier, but as an opportunity, and so I made it my goal to make a cake that he could enjoy. The look on his face made it all worth while – this is what inspired me to start my allergy specific cake company!

TWSA20120722A_005_C cakes1So upon my return to the UK with my business ideas fresh in mind I decided I had to do something about. I felt there was a real need for for my service, there must be others out there that have never enjoyed cake. Just imagine a 70 year old who has never had the pleasure of a birthday cake – TRAGIC!

My first step was to learn more about business start up so I joined The Prince’s Trust Enterprise Programme and successfully completed the course. In addition to this I also invested in a City and Guilds qualification.

Since launching Elle’s Cupcakery I have learnt that starting a business is not as scary as I thought. I am a huge fan of organisations such as Kent Foundation for Young entrepreneurs that offer young people business support to increase their chances of success. I am also a Young Ambassador at the Prince’s Trust and actively promote this kind of work by speaking at events and being part of a community of young people who show we can.

I love baking, enjoy listening to my customers needs and creating something to really make them feel special. I believe that every occasion is different, so therefore every cake is different. Ranging from weddings, childrens parties, receptions and special anniversaries, my motto (which most of you will probably share) is that:

Cake is always welcome…

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  Get In Touch:

 Website                        Facebook                            Twitter

Kent Foundation News

Two New Businesses in Sandwich

by digitalbeans
Sandwich Enterprise initiative Final 043
Vicky a young business owner with Paul Barron Director of Kent Foundation, plus Marcie Boyer Business Mentor

We have spent the last few weeks working with students from Sandwich Technology School to help them understand business. As a direct response to the workshops we are pleased to announce that two new businesses will be launched in the local area.

Paul Barron, Director of Kent Foundation was only too pleased with the results of the programme and the efforts of the students from the school to make it happen. He had this to say about it:

“Partnership with the school commenced when I was invited by the Head Boy, Simon Malhomme, to work with the school. Simon was keen to manage a programme with us and it seemed logical to target students who were keen and entrepreneurial. We soon attracted another volunteer to work alongside Simon. Marcie Boyer a recently trained Kent Foundation Business Mentor and employee at Pfizer who will her offering ongoing support to one of the fledgling businesses to increase their chances of success. I really didn’t expect such a fantastic impact… we only worked with a dozen students and now three of them are launching two businesses”

Sandwich Enterprise Initiative Final
Students from Sandwich Technology School: Shannon, Michael and Amelia

Students attended four 1-hour workshops covering entrepreneurialism, networking, communication, business planning and presentation skills. Students joined the group because they were keen to take control of their own lives and learn the basics about business which is becoming increasingly popular as a career choice.

The Final event was held at The Bell Hotel Sandwich, and only took place thanks to support from the Samuel Butler Foundation and Revd Canon Mark Roberts, Vicar of St Clements, Sandwich who was only too happy to support the funding application.

The programme was also supported by Steve Laslett representing the Sandwich Town Chamber of Commerce, Leyland Ridings KCC Member for Sandwich and Kimberley Anderson from Discovery Park who are all avid supporters of encouraging young business.

Beth and Joanne are looking to start up J & E Furnishings an extremely resourceful business utilising pre-loved fabrics and recycling them into bespoke furnishings such as cushions. This summer after their exams the two students are planning to attend numerous craft fairs. They have expressed that this will provide them with a real insight in to what their customers want and enable them to tailor their products to suit.

Vicky who already runs a dog training business in the area has ambitious plans to set up an animal rescue service. Vicky has a real passion for animals which is reflected in the business idea. She has already completed extensive market research, providing her with a real vision of where the business will be in the future.

Both start-up businesses will receive ongoing monthly support from a fully trained Kent Foundation Business Mentor to ensure they have every possible chance of success.

“Sandwich is a great community to work in, we garnered support from all quarters and the programme was a huge success. If we can gather the same support again we would be more than happy to run another programme next year.”

For more photos head over to our Facebook Page: https://www.facebook.com/media/set/?set=a.10151996549221466.1073741836.322031111465&type=1&l=f179f25cfd

Beth and Joanne with products from their business start up J&E Furnishings
Beth and Joanne with products from their business start up J&E Furnishings
Kent Foundation News

Happy 10th Birthday to KAYE

by digitalbeans

On Wednesday 12th March we joined the Kent Association of Young Entrepreneurs at their 10th birthday party and celebrated in true style with a bit of speed networking at Fruitworks Coworking space in Canterbury. It is a junior branch of the IoD and primarily offers a support network to young professionals and entrepreneurs.

First up Guest Speakers…

Paul Andrews a local Kent business celebrity kicked the evening off by telling us about his journey in business as CEO of jobsinkent.com and as a keen investor in local business. He referred to the  County of Kent currently being home to over 50,000 small businesses and with figures like that you really can see why it is the lifeblood of the County. With young people realising that starting a business is a career option it is important to give them every chance of success with the appropriate business support.

Young entrepreneur Ben Bartlett of Bush Grub was up next. An extremely quirky business that sells edible insects and promotes them as a sustainable food source for the future. Ben captured the audience well, although he did have a helping hand in the form of ‘Keith the Chameleon’ see below.  Bush Grub has been fortunate enough to secure a branding licence with ITV to use the ‘I’m a Celebrity Get Me Out Of Here’ brand on their products. We were proud to recently feature Bush Grub as a Star Business on our blog and you can catch the full story here… 

Keith the Chameleon

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Let The Speed Networking Commence…

For those of you who do not know what speed networking is, it goes a little like this…

      1. First you need two rows of people seated opposite each other
      2. Set a time limit
      3. Start the timer
      4. Tell the other person as much as you can about your business
      5. Get them to tell you as much as they can about their business
      6. Swap business cards
      7. Time’s up – swap seats and start it over again with a new person
      8. Networking ends once you have spoken to every person
      9. Remember to follow up on any potential leads

It is an awesome way to get to speak to everyone in the room without having to gatecrash other people’s conversations, which can sometimes seem like the case at the more traditional networking event. It’s a great way to start a conversation and find out if there are any potential business leads in the room. The joy of it, is that it allows you to pinpoint a lead and extend the conversation further. All in all, it is a great way to boost business contacts and for any first timers it’s a great platform to be introduced to more traditional networking.

Speed Networking Kent

Happy 10th Birthday KAYE