Day One Wellness is a holistic personal training company. We create and deliver programmes that make it as easy as possible for busy people to restore their health and transform their bodies naturally.
I started the company in October 2014 because like everyone, I absolutely hate seeing people suffer, so I wanted to create something that provided a real solution to all the problems I was regularly getting asked about. It seemed like no matter who I spoke to, people were complaining of low energy, low self-esteem, health problems or battles with their weight that was making them unhappy.
At the time I was working on a public health contract helping obese children and their families embrace a healthy lifestyle. A large part of my role was collaborating with dietitians and psychologists where I was exposed to a variety of different nutrition principles and behavioural change theories, from there I emerged myself in anything I could get my hands on to do with these topics. I’ve never been to university (apart from a brief soccer scholarship in the states – but that’s another story) but I’ve probably paid Amazon a similar amount to tuition fees in the amount of audio-books and paperbacks I’ve purchased!
The ‘Ah-Ha’ Moment for Day One Wellness
Like most business ideas, my ‘ah-ha’ moment for Day One Wellness was less of a light bulb and more of a combination of life experiences. I think particularly in customer facing roles you have to serve your time in the trenches first to discover and develop your own unique style. For me it was the combination of personal training in both the public and private sectors as well as the numerous life lessons, cultures and environments I experienced whilst travelling through Asia, living in New Zealand and experiencing my most physically demanding job to date; being what my mum liked to call a ‘Chalet Bitch’ for 5 months in Austria.
I eventually decided to take the entrepreneurial plunge after about 6 months of living with a nagging feeling that I should be doing something more. The first goal I set myself was to be 100% self employed within a year of starting which I’m pleased to say, not only did I achieve but by the time the year was up I was paying myself more than my last job too!
As I’m writing this the business is still in its infancy – just 19 months old, and I’d never of predicted where we are now from where I started. We’ve recently moved into a new base at Southcote Chiropractic Clinic, working alongside some exceptionally experienced and educated health professionals. Our team of trainers are growing by the month to keep up with client demands, both for our 1 to 1 coaching programme and group coaching services, plus I’m doing a lot more ’empower workshops’ in the corporate sector to meet the wellness demand on the County’s workforce.
The vision for Day One Wellness is to be Kent’s most influential well-being company by 2020, providing inspirational outdoor venues and exercise referral schemes that make ‘healthy’ affordable, accessible and most importantly enjoyable for as many people as possible. It may seem like a big goal but if there’s one thing I’ve learnt in the last 19 months, it’s to keep faith and focus on one step at a time!
Business Tip
“My advice to any young entrepreneur, as cliché as it is coming from me is to invest in yourself first, you are the driving force behind your business so reserve some of your energy for you! Provide your body with real foods that fuel you, move hourly to stimulate more blood to your brain, switch technology off when you are socialising with friends and family (trust me you’ll need them) and prioritise your sleep because you are much more productive at 5am if you’ve got to bed by 10pm rather than attempting to pull an all nighter!”
