A clear and concise communications campaign can play a key role in the ultimate success or failure of a business start up, writes Charlie Vavasour, Managing Director of Ashford-based public relations agency Quantum PR. Business survival is a highly debatable subject in the UK but it is often quoted that eight out of every 10 new start ups cease trading within the first 18 months. It is clear that gaining and then retaining customers is vital for any new business venture. After all, a business without customers – which equate to income and, hopefully, profit – is not a viable…
